Alcohol packaging in the US is undergoing a revolution to create one-of-a-kind solutions which addresses design, creativity and sustainability.
Beverage manufacturers and companies are looking for the new ways to produce glass bottles and bottle closures, reduce carbon emissions, and provide eco-friendly packaging solution.
They also strive to learn more about the best practices for alcohol packaging and creative new ideas that are shaping the industry.
When it comes to attractive alcohol packaging, a growing number of beverage manufacturers, distilleries and liquor companies are emphasizing the bottle closure design with a strong brand identity.
The brand identity, including logo, often present the essence of individual company and influence every aspect of packaging design.
When they think about different liquor bottle designs, cork stopper design is considered the best ways to engage customers and make sure that their brand stands out from the competition. Everything from the bottle stopper size, shape, color and material are used to reflect the personality and value of each brand.
Packaging design in the US should convey a brand story and clear messages, while also evoking positive feelings in the customer. Without key brand elements, you will find it difficult to gain a foothold in today’s competitive spirit market.
Many alcohol companies are implementing eco-friendly packaging solutions. The production of glass bottles and the shipping process contribute the biggest green house gas emissions. In fact, these two components of the supply chain can account for more than half of a liquor product’s carbon footprint.
Glass bottles are considered the ideal container for alcoholic beverages. However, the production and transportation alone consumes significant resources, including heat, fuel and packaging. In the meanwhile, cork stopper materials can be eco-friendly and sustainable.
Therefore, designers and engineers are looking for new ways to get beverages into the hands of consumers, and this is creating a new wave of beverage packaging. Part of what’s driving this revolution is that consumers are increasingly concerned about climate issues and want to support companies that are committed to sustainability. In fact, nearly 80% consumers say they are happy to pay more to enjoy sustainable liquor packaging.
The spirits industry is one of the most creative markets when it comes to packaging. The spirit industry uses unique concepts to capture a consumers’ attention in a competitive spirit market. No matter it’s whiskey packaging, brandy packaging, tequila packaging or Rum packaging, an increasing number of spirits companies are getting creative with the way they pack their products and present them to consumers.
Liquor and spirits packaging in the US are pursuing custom bottle closures as a premium packaging elements to their products. Let’s look into some cases of whiskey packaging, vodka packaging to find out these great spirit packaging in the US.
Bourbon is the most classic alcoholic drinks in the US. Bourbon packaging should integrate the soul and story that bourbon has to tell.
To integrate the story bourbon has to tell, the packaging should present the connotation of the product. Bespoke bottle stopper and custom bourbon packaging solutions integrate elements that allow consumers to see the product within before purchase.
Custom bottle closure is an especially important tool for bourbon packaging and other spirit packaging because it shows that the company are not only selling the spirits but also educating customers about their aesthetic and culture.
Overall, special liquor packaging provide consumers with a sneak peek into the story of each bourbon brand.
While most packaging values a traditional, rustic aesthetic with bourbon tones, all the companies and distillers in the US are beginning to embrace one-of-a-kind limited edition bourbon packaging.
