Many distilleries came to Astrid Packaging to restructure and redesign their liquorbrands to support plans for increased distribution. Some of thepackaging hadn’t been refreshed in nearly 30 years, and the new look needed to be more modern and premium while maintaining the brand’s timeless elegance, allowing the family’s beverage making legacy to take center stage. Additionally, Astrid Packaging needed to develop a system that created visual differentiation between the multiple liquor tiers while retaining cohesion throughout the portfolio.
Astrid Packaging re-imagined the iconic crystal glass stopper to be more contemporary, allowing its reference to the family’s history as shoemakers to be more impactful. The delicate lines of the new glass stopper were foiled in gold for a luxurious feel. A pattern was placed at the top of the bottle cap, centralizing the family culture. The shading was removed from the wordmark and the font was adjusted for a bolder, more premium-looking brand name.
The refreshed custom glass cork stopper debuted first, the largest tier of wines per volume and distribution. For these wines, the crest was placed front and center on a warm, cream-colored label. Elegant script was utilized for the vintage and varietal.
The new premium glass packaging brings the creative energyof each brand to the global spirits market. Many distilleriesare led bypassionate founders and distilling team who love to see new, vibrant changes in their products appearance.
Theglass package design by Astrid Packagingintend to bring both the handcrafted history of the distillery, and the grace of the core family value. We created bespoke glass bottle packagingwhich includes glass embossing, debossing, handcraftedwood closures, all of which skillfully capture the beauty of the products inside.
When consumers go to a liquor store, they usually go for theliquor and spirits in the beverage aisle. These brands have maintained a high-end profile and an excellent reputation to make them to do so.But what consumers are really doing is choosing a good beverage packaging design.
A beverage package with uniquewooden closurescompletely impacts the consumer’s buying decision. Inthe liquor and beverage industry, bottle packagingacts as “bait” to trigger the consumer’s desire. It’s our first chance to communicate with consumers through high-quality bottle stopper and unique design .
