Since its birth, customized glass cap have been in a process of continuous development and evolution. The pace of innovation will never stop in the field of bottle caps.
Everyone knows that today’s plastic anti-theft bottle caps are developing in the direction of lightweight.
Today, the customized glass cap factory will not discuss this well-known content for the time being. We will explain it to you from another aspect:
Since ancient times, all merchants in the commercial society have been racking their brains to improve the attractiveness of products to consumers through various methods, which can not only increase sales, but also rapidly increase the popularity of products.
The most typical method is Promotion, beverage companies are no exception, they have also been thinking about how to carry out promotions on beverages.
The premise of the promotion is that consumers first buy a drink, and only after opening the drink can they access the core information of the promotion, and then redeem the prize.
Beverage packaging is divided into three parts: bottle cap, bottle body and label.
In order to achieve promotional functions, customized glass cap obviously have unique advantages.
Therefore, beverage merchants have focused their attention on bottle caps.
Plastic anti-theft bottle caps have been produced from the beginning of large-scale industrial production.
So far, the development of promotional bottle caps has not stopped.
The development of customized glass cap
The first process of customized glass cap promotion is to engrave on the bottom mold of the bottle cap, such as “one more bottle”, “thank you for your patronage”, etc.
The customized glass cap produced through this mold will have additional promotional information, which is the most original The easiest way to sell bottle caps.
The laser machine was invented in the war years, but it has only been used in the field of bottle caps for nearly ten years.
In order to adapt to various promotion methods of beverages, laser machines began to set foot in the field of customized glass cap production ten years ago and played an increasingly important role.
Take a simple case: Coca-Cola wants to conduct a phone bill promotion with China Mobile, the winning rate 15.5%, the winning customized glass cap has a random code attached to it.
Consumers can use their mobile phone to send the random code to the China Mobile backstage after purchasing the drink, and they will receive a free 3 yuan call credit.
To realize this promotion plan, it is absolutely impossible to use the method of bottom mold engraving, because the characters are random, so only a laser machine can be used.
The principle of the laser machine is to insert the random code provided by China Mobile into the laser machine software system, and then It is then programmed on the laser machine software to achieve a winning rate of 15.5% and an even distribution across all caps.
The production process of the two-digit code customized glass cap is basically the same as the production principle of the laser machine promotional customized glass cap, but higher requirements are placed on the scanning engraving of the laser machine, because compared with the conventional laser engraving, the two-dimensional code engraving has more characters, and the required identification The rate is higher, and now major laser machine manufacturers are also working hard to improve the performance of laser machines to adapt to the industrial production of customized glass cap promotions.
