We are glad to discuss with you about all the new development dedicated to the luxury packaging. It’s going to be an opportunity to talk about new trends and to accompany you in choosing the most suitable packaging product, always with innovation and authenticity.
Many liquor companies came to Astrid Emballage to develop a new luxury bottle stopper for placement in higher-end, off-premise channels. The alcohol packaging needed to stand completely on its own from the rest of the competitors, while also still maintaining the timeless charm of its own brand.
The new bottle closure was named after the distillery’s unique piece of land in the Mountains. The soil is made up of a distinctive mixture of volcanic materials including obsidian and perlite glass. The cork stopper design shows off these characteristics of the earth with a representation of the layers that define Lithic Hill. Hues of black, gray, and gold foil stamping were combined with strategic embossing to create the visual and textural variation of this exceptional terroir.
Some distilleries came to Astrid Emballage to create a super-premium tier of alcohol packaging within their Kenwood Vineyards Jack London brand. As the exclusive producer of wines from the Jack London Ranch, the winery wanted the new packaging to pay tribute to the famous author and his love for the Sonoma Valley.
Astrid Emballage’s research during early design ideation uncovered historic photography on the property and ultimately became the centerpiece of the cork closure design. The packaging celebrates the rich legacy and the property through a series of photographs. The varietal and appellation information were artistically arranged along the top of the cork closure with the brand’s iconic wolf in to provide the limited edition, fine art feel sought for the design.
It should come as no surprise that such a large industry is driving innovation in all alcoholic beverage packaging. But it’s not just the market potential that has emerged with so much creative and innovative packaging. As a manufacturer, we’ve built creativity into the life of this industry.
Take a look back on the history of alcohol packaging and we will find that today’s market need more personalized packaging solution. Manufacturers like us need to keep pace with the times and strive for innovation for everything from brandy, Gin, tequila to whiskey. At the same time, we manage to make the production in a cost effective way.
Transformation is also driven by customer experience. Liquor products with entertainment value make the packaging design process more enjoyable. For instance, tequila packaging design are much more exciting than a spoon. Which of the two would make you wake up excited for work? New market entrants such as craft distilleries are a good example. These distilleries are built from a passion, then develop from on-site service to distribution of finished product.
Alcohol Packaging Innovation stands at all levels, from story telling to a new designer bottle closure. They continue to be a driving factor in liquor packaging design. There’s a revolution from custom glass packaging to the design of cork stoppers.
When creating liquor bottle design, we should always think of ways to lift a consumer’s spirit. Perform on this through a sophisticated appeal, an element of nostalgia, and hinting that we offer a timeless product.
Through our Packaging Design Process, crystal glass involvement continues to be a growing trend in luxury whiskey packaging. Crystal cork stoppers such as VINOLOK and other bespoke crystal stoppers not only add greater prestige to these brands but have made the product more recognizable.
