Luxury liquor packaging is a kind of special packaging which is designed and manufactured for luxury liquor and spirits. Where the bottle packaging is an intrinsic part of the product. It represents and becomes part of the brand. While displaying and reflecting the product’s core value using different materials and methods such as printing, laser engraving, liquor packaging shows that so much care is taken to create the packaging.
Luxury liquor packaging should includes three basic elements. Firstly, It needs to have shelf appeal. The packaging should make it stand out from other competitors. Secondly, it should be functional both for the product itself and for the customer. Finally, it should be appealing to the sense and aesthetically pleasing.
Engraved on a copper ring on the side of the wood bottle cap and a high-quality logo on the top surface. The wooden cork stopper shows the design and manufacture capabilities of Astrid Packaging. Such care and specialty also speaks to high-end packaging for luxury beverage, perfume, jewelry, accessories and beauty products. Package itself adds value to all these products.
The luxury bespoke wood top stopper is assembled with a zamak ring in the middle to match the copper-colored neck label. On the bottom a food-grade synthetic cork is assembled firmly to seal the bottle opening, completing the entire look of the packaging. Astrid Packaging designs and produces the whole bottle stopper.
Except boosting sales, new luxury packaging has helped many clients achieved elegant, sophisticated and premium appearance of their products, as well as greater acceptance to the product.
All the developments result in recognition of outstanding decorated ceramic and glass bottle closure design.
When consumers shop for luxury liquor and spirits products, not only do they care about the price than other comparable options, but they also care about better and high-quality aesthetic experience. Consumers do not care much if they pay extra for a high-quality product when they afford it, they more care about if the experience is pleasing and special, happy to share with friends and families.
Therefore, a luxury liquor product is not just about the liquor or spirits itself. The packaging that it comes in is equally as important to the customer. Customers are looking for a tasteful and exclusive experience through their purchases. They certainly do not want to enjoy an expensive bottle of liquor comes in a flimsy, cheap packaging for which they have paid a lot of money.
The third popular trend we are seeing more and more these days are unboxing and tasting videos of liquor products. These videos appear across all social media platforms, like YouTube, and other video and streaming services platforms.
Luxury bottle packaging that is aesthetically pleasing, functional and interesting is more important than ever, under such trend. Besides upgrading bottle packaging design and manufacture capabilities, establishing a good partnership with video creators is also crucial.
